05/03/2011 Tuesday
Digital Day room Siófok - Azúr room Balaton room
05/04/2011 Wednesday
Digital Day room Siófok - Azúr room Balaton room

05/03/2011 Digital Day room

Presentation
10:00-10:15
Conservation, development and support of the Hungarian audio-visual culture
Presenter:
Szőcs Géza
Presentation
10:15-10:35
The smell of money Creative thoughts about money
Presenter:
Lánczi András
Forum
10:35-11:20
The words of money
Keynote speaker:
Török Gábor
Participant:
Barcza György, Szauer Péter, Szenes Gábor, Uj Péter
Discussion leader:
Kálmán Olga
11:20-11:25
Break
Presentation (foreign language)
11:25-11:55
Digital divide - branding and advertisement in the 21st Century
Presenter:
Alan Moore
Presentation
11:55-12:10
Digital
Presenter:
Jean-Francois Fenech
Presentation
12:10-12:30
A magyar sajtó
Presenter:
Tölgyessy Péter
Presentation
12:30-12:50
Development and progress
Presenter:
Christopher Mattheisen
Forum
12:50-13:50
System reform in the media
Participant:
Borókai Gábor, Csermely Péter, Giró-Szász András, Lakner Zoltán, Módos Márton, Németh Marika
Discussion leader:
Exterde Tibor
13:50-14:25
Lunch
What is content worth if it is Hungarian?

What chances does the Hungarian content industry have by taking into account the changing consumer habits and technological changes? Could a market of 10 million be a media power? What business models could ensure the survival of Hungarian content? What platforms could have definitive Hungarian content - and how could it compete with international formats and contents? Who are the real "dictators" of the market: celebrities or media barons?

Presentation (foreign language)
14:25-15:00
The show must go on!
Presenter:
Richard Bullwinkle
Presentation
15:00-16:05
Trends on the market of entertainment contents
Presenter:
Kolosi Péter, Mihók Attila, Ómolnár Miklós, Tiszttartó Titusz, Vaszily Miklós
16:05-16:10
Break
Forum
16:10-16:50
Celebs vs media barons
Participant:
Hajdú Péter, Rákóczi Ferenc, Sebestyén Balázs
Discussion leader:
Exterde Tibor
Forum
16:50-17:40
The chances of Hungarian entertainment media. A competition of formats or personalities?
Participant:
Borsány András, Kereszty Gábor, Kolosi Péter, Murányi Marcell, Tiszttartó Titusz
Discussion leader:
Exterde Tibor
17:40-17:50
Break
Presentation
17:50-18:05
Hungarian content
Presenter:
Nikodémus Antal
Presentation
18:05-18:20
Presentation
Presenter:
Horváth Endre
Presentation
18:20-18:35
The Hungarian National Digital Archive (MANDA)
Presenter:
Lovas Lajos
Presentation
18:35-18:50
Development 2011
Presenter:
Nyitrai Zsolt
18:50-18:55
Break
Presentation
18:55-19:10
Legends living among us

TOP 50 most influential personalities yearly top-list of  Marketing and Media

Forum
19:10-20:35
Mediawealth 2011.
Participant:
Both Vilmos, Dirk Gerkens, Málnay B. Levente, Mihók Attila, Simon Zsolt, Szabó György, Turi Árpád
Discussion leader:
Kálmán Olga
20:35-21:50
Dinner
Party, Budapest Bár large venue concert introducing their new album, hot stew at midnight, the rest to see :-)
{BONUS}